AJC   Học viện Báo chí và Tuyên truyền
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DDC 659
Tác giả CN Waddington, Stephen
Nhan đề Share this : the social media handbook for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington
Lần xuất bản 4thed
Thông tin xuất bản UK : Chichester John Wiley & Sons, 2018
Mô tả vật lý xiv, 245 pages ;24 cm.
Tóm tắt Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.
Từ khóa có kiểm soát Marketing
Từ khóa có kiểm soát Public relations
Từ khóa tự do Social media
Từ khóa tự do Quan hệ công chúng
Từ khóa tự do Truyền thông xã hội
Địa chỉ HVBCTTKho Ngoại văn(1): 40102362
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100 |aWaddington, Stephen
245 |aShare this :|bthe social media handbook for PR professionals /|cChartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington
250|a4thed
260 |aUK :|bChichester John Wiley & Sons,|c2018
300 |axiv, 245 pages ;|c24 cm.
520 |aShare This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.
650 |aMarketing
650 |aPublic relations
653 |aSocial media
653|aQuan hệ công chúng
653|aTruyền thông xã hội
852|aHVBCTT|bKho Ngoại văn|j(1): 40102362
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