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TRA CỨU
DDC 302.2
Nhan đề Managing media work / Mark Deuze editor
Thông tin xuất bản Thousand Oaks, Calif. : SAGE, 2011
Mô tả vật lý xii, 307 pages ;26 cm.
Tóm tắt Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.
Từ khóa có kiểm soát Practice
Từ khóa có kiểm soát Management
Từ khóa có kiểm soát Theory
Từ khóa có kiểm soát Mass media
Tác giả(bs) CN Deuze, Mark
Địa chỉ HVBCTTKho Ngoại văn(1): 40102350
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245 |aManaging media work /|cMark Deuze editor
260 |aThousand Oaks, Calif. :|bSAGE,|c2011
300 |axii, 307 pages ;|c26 cm.
520 |aManaging media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.
650 |aPractice
650 |aManagement
650 |aTheory
650 |aMass media
700 |aDeuze, Mark
852|aHVBCTT|bKho Ngoại văn|j(1): 40102350
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