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TRA CỨU

DDC	659
Tác giả CN	Hackley, Christopher E.,
Nhan đề	Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
Lần xuất bản	5th edition.
Thông tin xuất bản	London, UK : SAGE, 2021
Mô tả vật lý	xiv, 424 pages :color illustrations ;cm.
Tóm tắt	This popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Từ khóa có kiểm soát	Social aspects
Từ khóa có kiểm soát	Advertising.
Từ khóa có kiểm soát	Sales promotion.
Từ khóa tự do	Promotion
Từ khóa tự do	Khuyến mại
Từ khóa tự do	Quảng cáo
Tác giả(bs) CN	Hackley, Rungpaka Amy
Địa chỉ	HVBCTTKho Ngoại văn(1): 40102348


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041	\|aeng
044	\|aLD, UK
082	\|a659\|bADVERTI
100	\|aHackley, Christopher E.,
245	\|aAdvertising & promotion /\|cChris Hackley and Rungpaka Amy Hackley.
250	\|a5th edition.
260	\|aLondon, UK :\|bSAGE,\|c2021
300	\|axiv, 424 pages :\|bcolor illustrations ;\|ccm.
520	\|aThis popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
650	\|aSocial aspects
650	\|aAdvertising.
650	\|aSales promotion.
653	\|aPromotion
653	\|aKhuyến mại
653	\|aQuảng cáo
700	\|aHackley, Rungpaka Amy
852	\|aHVBCTT\|bKho Ngoại văn\|j(1): 40102348
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Dòng	Mã vạch	Nơi lưu	Chỉ số xếp giá	Loại tài liệu	Bản sao	Tình trạng	Thành phần	Đặt mượn
1	40102348	Kho Ngoại văn	659 ADVERTI	Sách ngoại văn	1