Cung cấp 1000 câu hỏi bám sát đề thi, giúp các em ôn luyện nâng cao kỹ năng đọc hiểu Tiếng Anh để đạt kết quả cao trong kỳ thi TOEIC

Giới thiệu 8 nguyên tắc cơ bản của kỹ năng viết tiếng Anh trong công việc. Hướng dẫn các mẫu câu thường dùng khi viết văn bản và 1200 mẫu câu tiếng Anh dùng trong văn bản và e-mail. Qua đó, giúp người học tự tin và cải thiện kỹ năng viết tiếng Anh theo đúng ngữ cảnh thực tế

This book is for anyone with a brand. It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields. Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

This work evolved from 15 years' experience of teaching thesis writing. The contents have been tried and tested with postgraduates and academics. Early chapters explore the ambiguities and subtleties of thesis writing in detail. Later chapters are more compact, listing steps in the writing process.