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1
Digital marketing excellence :planning, optimizing and integrating online marketing /Dave Chaffey and PR Smith
London; New York : Routledge, 2023
vii, 638 pages ; cm.

"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
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2
Digital marketing: strategy, implementation and practice /Dave Chaffey, Fiona Ellis-Chadwick
UK : Pearson Education Limited, 2016
729p.

The book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
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