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Authentic leadership /Bill George, Peter Sims, Andrew N. McLean... Boston : Harvard Business Review Press, 2008viii, 140 p. ; 18 cm.Organizations require certain qualities and behaviors from their employees, so much so that many individuals feel they lose who they truly are. Leaders, especially, can struggle to be seen as authority figures when they feel uncertain or emotional. Can you ever really be yourself at work? This book shows you how to balance vulnerability, emotion, and authority, so that you can feel effective at work while also being true to yourself. You'll learn from the latest research who is most at risk for feeling inauthentic, what that means for engagement and credibility, and how to decide when is appropriate to just be yourself--or adapt to your company's culture and expectations.--
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Building distinctive brand assets /Jenni Romaniuk. Australia, New Zealand : Oxford University Press, 2018xix, 186 pages : ill ; 24 cm.This book is for anyone with a brand. It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields. Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
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Experience design: concepts and case studies /Peter Benz London : Bloomsbury, 2015xiv, 191 p ; 27 cm.Experience Design brings together leading international scholars to provide a cross-section view of current academic discourse and professional practice within this emerging interdisciplinary field. Contributors use real-life case studies drawn from a range of national and disciplinary contexts to explore the meaning of 'experience'; ways in which specific 'experiences' can be designed; which methodologies and practices are employed in this process, and how experience design interrelates with other academic and professional disciplines"
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Happiness /Jennifer Moss, Annie McKee, Gardiner Morse... Boston : Harvard Business Review Press, 2017viii, 162 p. ; 18 cm.Happiness: What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions by presenting research into how to measure happiness, frameworks for personal behaviors, management techniques that build happiness in the workplace--and warnings that highlight where the happiness hype has been overblown. This volume includes the work of: - Daniel Gilbert - Annie McKee - Gretchen Spreitzer - Theresa Amabile-- Read less
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Hegarty on creativity :there are no rules New York : Thames & Hudson, 2014125 pages : illustrations ; 19 cm.Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
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