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Advertising /Iain Macrury London : Routledge, 2009318 p. : ill ; 21cm."Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader." "Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." "Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism."
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Culture and Institutions in the Economic Growth of Japan /Juro Teranishi Japan : Springer, 2020387 p ; cm.The Culture and Institutions of Japan; Mental Models and the Cost of Institutions; The Process of Long-Term Growth Before the Meiji Restoration; Religious Changes in Kamakura-Era Japan; Institutions and Trust Level During the Muromachi Era; Cultural Foundations of Tokugawa Economic Growth; Japanese Economy and Culture After the Meiji Restoration; Culture and Collective Behavior in Japan
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Culture Shock, USA :A Guide to Customs and Etiquette /Esther Wanning Oregon : Graphic Arts Center Publishing Company, 2000248 p ; 20.5 cm."Culture Shock! USA" aims to do just that: help you understand what makes Americans tick. This book gives you valuable unsights into the American lifestyle, values and ways of doing business. Armed with such knowledge, settling down among
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