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1
A practitioner's guide to public relations research, measurement and evaluation /Don W. Stacks, David.Michaelson
New York : Business Expert Press, 2010
x, 229 p. : ill

Introduction to public relations research, measurement, and evaluation; Qualitative methods for effective public relations research, measurement, and evaluation; Wrapping up
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2
A Professional And Practitioner’s Guide To Public Relations Research, Measurement, And Evaluation /David. Michaelson,Don W. , Stacks
NY : Business Expert Press, LLC, 2014
xii, 271 pages


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3
Business research methods /Donald R. Cooper, Pamela S. Schindler
NY : McGraw-Hill Irwin, 2014
xxvi, 692 pages

Introduction to business research; The design of business research; The sources and collection of data
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4
Comparative political science /edited by Alan S. Zuckerman.
Los Angeles, [Calif.] ; London : SAGE, 2008
382 p ; 22 cm.

Comparative politics addresses the central questions of political science anywhere and everywhere. Edited by one of the world's foremost political science scholars, this volume provides researchers with a comparative overview of the numerous methods and applications of the comparative approach.
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5
Doing your research project :a guide for first-time researchers /Judith Bell.
London : McGraw Hill, 2018
344 p ; 23cm.

The Researcher and the Research JourneyApproaches to ResearchEthics and Integrity in ResearchReading, Referencing and the Management of InformationLiterature SearchingThe Review of the LiteratureThe Analysis of Documentary EvidenceUsing Social Media in ResearchDesigning and Administering QuestionnairesPlanning and Conducting InterviewsDiaries, Logs, Critical Incidents and BlogsObservationInterpreting the Evidence and Reporting the FindingsWriting the Report
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