TÌM LƯỚT
Dòng Nội dung
1
A practitioner's guide to public relations research, measurement and evaluation /Don W. Stacks, David.Michaelson
New York : Business Expert Press, 2010
x, 229 p. : ill

Introduction to public relations research, measurement, and evaluation; Qualitative methods for effective public relations research, measurement, and evaluation; Wrapping up
Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)

2
A Professional And Practitioner’s Guide To Public Relations Research, Measurement, And Evaluation /David. Michaelson,Don W. , Stacks
NY : Business Expert Press, LLC, 2014
xii, 271 pages


Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:1)

3
Advertising and public relations /Stan Tymorek,
NY : Infobase Publishing, In, 2010
180p.


Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)

4
An overview of the public relations function /Shannon A. Bowen, Brad. Rawlins, Thomas R. Martin
New York : Business Expert Press, 2010
xi, 186 p. : ill

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)

5
Asian perspectives on the development of public relations: other voices /Tom Watson
NY : Palgrave Macmillan, 2014
176p.


Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:0)