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DDC
| 658 | |
Tác giả CN
| Rowles, Daniel | |
Nhan đề
| Digital branding : how to successfully build and measure a brand online / Daniel Rowles | |
Lần xuất bản
| Fourth edition | |
Thông tin xuất bản
| London; New York : Kogan Page, 2025. | |
Mô tả vật lý
| axiv, 218 pages :ill ;24 cm. | |
Tóm tắt
| Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm-- Provided by publisher. | |
Từ khóa có kiểm soát
| Digital branding | |
Từ khóa có kiểm soát
| Internet marketing | |
Từ khóa có kiểm soát
| Branding | |
Địa chỉ
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|---|
| 245 | |aDigital branding :|bhow to successfully build and measure a brand online /|cDaniel Rowles |
|---|
| 250 | |aFourth edition |
|---|
| 260 | |aLondon; New York :|bKogan Page,|c2025. |
|---|
| 300 | |aaxiv, 218 pages :|bill ;|c24 cm. |
|---|
| 520 | |aYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm-- Provided by publisher. |
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| 650 | |aDigital branding |
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| 650 | |aInternet marketing |
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| 650 | |aBranding |
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| 852 | |aHVBCTT|bKho Ngoại văn|j(1): 40102337 |
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| 856 | 1|uhttps://lib.ajc.edu.vn/kiposdata0/kipossyswebfiles/images/biasachmoi/biasachngoaivanthang3/digital branding_thumbimage.jpg |
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