"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield"--$cProvided by publisher.

All the major aspects of entrepreneurship are covered in this book: the start-up and growth of firms; financing and venture capital; innovation, technology, and marketing; women entrepreneurs; ethnic entrepreneurs; migration; small firm policy; the economic and social history of entrepreneurship.

The Information Technology Revolution; The New Economy: Informationalism, Globalization, Networking; The Network Enterprise: The Culture, Institutions, and Organizations of The Informational Economy; The Transformation of Work and Employment: Networkers, Jobless, and Flextimers; The Culture of Real Virtuality: The Integration of Electronic Communication, The End of The Mass; The Space of Flows; The Edge of Forever: Timeless Time.