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Be creative :making a living in the new culture indusstries /Angela McRobbie MA, USA : Polity press, 2015223 p ; 24 cm.Angela McRobbie's book "Be Creative: Making a Living in the New Culture Industries" explores the rise of the creative economy in the UK during the Blair years and its implications for contemporary work and employment.
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Consumer culture /Celia Lury. New Brunswick, N.J : Rutgers University Press, 2011245 p. : ; 23 cm.The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.
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Media analytics :understanding media, audiences, and consumers in the 21st century /Edited by C. Ann Hollifield, Amy Jo Coffey London; New York : Routledge, Taylor & Francis Group, 2023416p ; 24 cm."This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield"--$cProvided by publisher.
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