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Doing your research project :a guide for first-time researchers /Judith Bell. London : McGraw Hill, 2018344 p ; 23cm.The Researcher and the Research JourneyApproaches to ResearchEthics and Integrity in ResearchReading, Referencing and the Management of InformationLiterature SearchingThe Review of the LiteratureThe Analysis of Documentary EvidenceUsing Social Media in ResearchDesigning and Administering QuestionnairesPlanning and Conducting InterviewsDiaries, Logs, Critical Incidents and BlogsObservationInterpreting the Evidence and Reporting the FindingsWriting the Report
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Media analytics :understanding media, audiences, and consumers in the 21st century /Edited by C. Ann Hollifield, Amy Jo Coffey London; New York : Routledge, Taylor & Francis Group, 2023416p ; 24 cm."This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield"--$cProvided by publisher.
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