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| 100 | |aBelch, George E. |
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| 245 | |aAdvertising and promotion : an integrated marketing communications perspective /|cGeorge E Belch, Michael A..Belch |
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| 260 | |aNY :|bMcGraw-Hill Education,|c2018 |
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| 653 | |aTiếp thị |
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| 653 | |aSales promotion |
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| 700 | |aBelch, Michael A. |
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